Who We Are
Real Estate Coaches Who Have Actually Been Where You Are
Growth Yard Coaching wasn't built in a boardroom. It was built by real estate professionals who had done the work, hit the walls, and found a better way forward.
We're not a franchise. We're not a methodology with a name on it. We're a team of experienced coaches who have collectively sold thousands of homes, supervised tens of thousands of transactions, and yes — burned out and rebuilt.
That's what makes us different. And that's why we coach the way we do.
How We Started
Built on Trust. Started by Design.
Growth Yard didn't happen by accident.
Growth Yard started with three blackbelt coaches that took different paths. But all three of them—Shannon Miller-Lutz, Jeff Sutherlin, and Brian Eliel—had one unified dream: they wanted to create a coaching company with a new approach. An approach where everyone could be welcomed without being influenced toward a specific model. One where the client could hand pick the coach that best suits their needs.
Brian spent years leading sales for two of the country's top coaching organizations, serving as their sales leader, manager, coach, and trusted advisor to thousands. He has over 10,000 hours of coaching experience. A proven leader. His network within the industry is extensive.
Shannon was a top real estate producer, transacting over 50 homes per year. She wanted more out of life and made it her career mission to help others manage their energy and thoughts so they could truly enjoy their life beyond the day to day grind of real estate. Many agents struggle significantly to manage their energy and their outlook in real estate. Shannon has the expertise and tools to guide people effectively.
Jeff has owned multiple brokerages, supervised thousands of transactions, and helped clients buy, sell, or lease 1,200 commercial and residential properties. He is a top 1% REALTOR and he delivers results. He is passionate about helping people grow their business and create an exit strategy. Success leaves clues and Jeff has a proven track record over the last 25 years.
They were introduced in 2025. They compared notes, found common ground, and recognized something rare: three different coaching backgrounds, three different strengths, and one shared belief—that real estate professionals deserve coaching that actually fits them. They knew that by focusing on each of their strengths, they could operate a very attractive coaching company where everyone wins - the owners, the coaches, and the clients.
Growth Yard was born from that conversation. And it's still growing.
The Owners
Meet the Founders
Three Coaches. Three Strengths. One Team.
Shannon Miller-Lutz
PCC, CPCC, CPQC, NLP Master Practioner, MER® Master Practitioner
Owner, Transformation Strategist
Shannon is one of the most credentialed coaches in the real estate industry — and one of the few who has lived the burnout she now helps others avoid. She works with high-achieving professionals who are done chasing success and ready to build something that actually feels good.
Brian Eliel
Owner, Chief Breakthrough Strategist
Brian spent nearly two decades inside the biggest coaching brands in real estate — Buffini & Company and Tom Ferry International — before helping build Growth Yard. He works at the intersection of strategy and mindset, helping top producers break through what’s actually holding them back.
Jeff Sutherlin
MBA, Associate Broker in Arizona, Navy Veteran, Over 1,200 properties sold, NLP Practitioner
Owner, Chief Architect of Growth
Jeff brings 25+ years in real estate, an MBA, NLP certification, and a track record of supervising over 30,000 transactions. He coaches the way he leads — as a servant first — and customizes everything to how each client actually thinks and operates.
Why It Works
What Makes Growth Yard Different
Most coaching programs are built around a single method. You learn it, you execute it, and if it doesn't fit — that's your problem. We built Growth Yard around the opposite idea.
Our coaches come from different backgrounds, carry different certifications, and specialize in different areas. When you work with us, we match you to the right coach for where you are right now. And if that changes — if you realize another coach's approach is a better fit — you can move between coaches without starting over.
That's not something the big-name programs can offer. It's one of the most important things we can.
Ready to Meet the Right Coach for You?
Start with a conversation. No pitch, no pressure — just a chance to see who on our team is the right fit for where you are right now.