Welcome to Growth Yard Coaching

Shannon Miller-LutzTransformation Strategist

PCC, CPCC, CPQC, NLP Master Practioner, MER® Master Practitioner

Shannon has been in the real estate game since 1993, starting as a processor and loan originator before becoming a top-producing Realtor. She didn’t just sell homes—she dominated, closing 45-50 deals a year like a boss. But while the accolades piled up, so did the stress, the exhaustion, and that nagging feeling that something was missing.

Burnout hit hard, and she had a choice: keep grinding herself into the ground or figure out what truly set her soul on fire. Spoiler alert—she chose the latter. Shannon realized her real passion wasn’t just in selling homes; it was in helping people build lives that actually feel good.

Now, she’s on a mission to help high-achieving professionals stop running on empty and start creating success on their terms—without sacrificing their sanity, happiness, or weekends. If you’re tired of chasing success but still feeling meh inside, Shannon’s got you. Let’s flip the script and build a life that lights you up.

Brian ElielChief Breakthrough Strategist

With nearly two decades of real estate industry experience and over 10,000 hours of professional coaching under his belt, Brian Eliel is a results-driven leader passionate about unlocking the full potential of agents and brokers worldwide.

Brian launched his real estate journey in 2006 with Buffini & Company, where he quickly made a name for himself—setting sales records within his first 90 days and earning national recognition from Brian Buffini. Following the 2008 market crash, Brian was drawn to Tom Ferry’s bold, creative approach to lead generation, famously embracing the mantra: “There’s no wrong way to generate a lead.” He joined Tom Ferry International in 2012 and went on to cobuild one of the most successful sales teams in the real estate coaching industry.

Over the years, Brian broke annual revenue records, contributed to the growth of Tom Ferry’s top- tier coaching clientele, and became a trusted strategist to some of the industry’s most elite producers—many of whom now appear on the Wall Street Journal’s Top 1000 list.

Brian eventually transitioned from sales into a leadership role, mentoring the next generation of coaches while continuing to work hands-on with top-performing agents and brokers. He has been a featured guest on the Tom Ferry Podcast and is widely recognised for his sharp insights, dynamic coaching style, and proven systems for growth.

Brian holds a degree in Psychology from San Diego State University and draws on his academic background to help clients identify and overcome limiting beliefs, strengthen their mindset, and fine-tune their presentation and scripting. His coaching empowers agents not only to close more deals—but to build businesses and lives they’re truly proud of.

Today, as the co-founder of Growthyard Coaching, Brian partners with real estate professionals around the globe, equipping them to rise above the noise, dominate their markets, and achieve lasting success.

Jeff SutherlinChief Architect of Growth

MBA, Associate Broker in Arizona, Navy Veteran, Top 1% of EXP Realty, Over 1,000 homes sold

Jeff has been selling real estate in the valley of the sun for nearly 25 years. Jeff came from humble beginnings from Northwest Indiana where his father was an electrician and his mother a homemaker. In 1987, his family moved to Phoenix when he was a senior in high school. After going to the University of Arizona, Jeff earned his MBA, then followed his father and his two grandfathers who served our country by also serving in the U.S. Navy Reserves.

He has been passionate about helping buyers, sellers, and investors as well as his fellow real estate agents. Since acquiring his license in 2001, Jeff and his team have sold over 1,000 homes. He has also been on the ownership team of multiple brokerages where he has supervised over 30,000 transactions and mentored and trained over 2,500 agents. As a licensed real estate broker, Jeff understands how to properly protect his clients and their interests.

His career passion has been to serve others! He has always believed in the concept of servant leadership and he employs it daily. And that is why he is a sought out speaker when organizations want to make positive changes. He is continually looking for ways to improve the experience of the consumer and improve what the real estate industry provides.

Jeff is in the top 1% leaders at EXP Realty which has approximately 90,000 agents worldwide. Jeff has over 150 real estate agents in his organization across the United States. Because of the reach and powerful technology of EXP, Jeff is able to utilize tools to help his clients that are far superior than the competition.

His greatest and proudest achievement is his 31 year marriage to his amazing wife, Alexandra, and their two children. Whether you are buying, selling, investing or if you are an agent looking to enhance your career, Jeff Sutherlin and his team can ease the stress, help you reach your goals, and keep more money in your pocket.